Picture Perfect: The Fashion Show Photo Shoot

March 12th, 2010 by Lacey Luce
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By Melissa Ricksecker

The photo shoot
More than 100 people were on hand for the fashion catalog photo shoot.

A little planning goes a long way. A lot of planning goes further. A fashion photo shoot with 23 student designers and 23 student models wearing 46 outfits takes a lot of planning and cooperation from a lot of people.

All the professionals donate their time—and we’re talking world-class professionals like photographer Scott Cunningham, makeup artist Tim Maurer, hair stylist Bryan Beaver, and design and branding guru Bev Bethge (not to mention their extensive teams). These are BUSY people and we had to make sure their time was well spent.

The day of the shoot was carefully orchestrated. Most of the heavy lifting happened early Sunday morning to be ready for the first hair and makeup call at 9 am. Crews rolled out HUGE rolls of gray and white paper, set up special lighting, and wired enough electricity to fire up countless curling irons and hair dryers.

The make-up station.
The make up station.

Models and designers showed up in shifts. They were split between hair and makeup, and switched as they were finished, then fitted into their garments and on to Scott’s set. Then it was onto the next group. And so on.

Tim and his team used everything from traditional makeup—Tim’s own Mukha Custom Cosmetics has it’s own line of makeup that is sought after by an international clientele—to sequins and silver leaf.

Bryan and his team were truly hair sculptors, getting hair to do things that seemed to defy the laws of physics. One model submitted to having his head shaved into a tidy Mohawk that ended neatly into a point on his forehead. Others had hair that stood out from their heads like exotic topiary.

After hair and makeup, student designers pressed, steamed, and made any last minute fixes to their garments before outfitting their models and accompanied them to the photo set.

The hair station
Defying gravity.

When it was their turn in front of the camera, Scott spoke briefly with each designer about their collection, and directed the models to get the perfect shot. He took hundreds of shots, some still and elegant, some jumping, punching, or dancing. One group of models got a quick lesson in dancing the Charleston! Great shot.

One of the amazing things about working with such accomplished professionals is that they know when “it” is “it.” And they stop and move on. This is the mark of an artist.

photographer & model

Professionals know when “it” is “it.”

In addition to the pros, we had faculty from the fashion design and photography divisions, plus teams of student photographers and helpers. Some students took the behind-the-scenes shots and pics for the designers’ portfolios. They are graduating soon, after all, and will be looking for jobs! Some students assisted Scott, attending to details and keeping the shoot running smoothly.

Folks from alive! and Capital Style gathered material for stories on the fashion show, and TV folks from MediaSource shot video for a show about the fashion show that will air on 10TV, ONN, and Time Warner On Demand.

Tai Chi
Fashion, Tai Chi, and broadswords.

OK. I admit there were a few arrows thrown at our perfect day. Our beloved Emeritus Librarian Miss Yu showed up with two other people wielding broadswords and announced “We do Tai Chi here for an hour every Sunday.”  OK. And there were a few model snafus that were cleared up before you could say “Tyra mail!”

Minor things. It was all good. And in the end we were out ahead of schedule—around 100 people were in and out and gone by 5:30 pm.  A perfect day.

You can see the final results in the glorious full-color spreads of our fashion show catalog, which will be given out at the show May 8. Do you have your tickets? If not, you can buy them online at www.ccad.edu/fashion, and while you’re there check out even more pics from the photo shoot.

Tune in next week for a more blogs. Follow Amanda as she chronicles what the models endure during hair and makeup. And get the scoop on our Alumni Fashion Icon award winner for this year.

Cheers for now, Melissa

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The CCAD Fashion Show is an annual fundraising event that showcases the talent of graduating Columbus College of Art & Design Fashion Design Seniors. This popular event sells out every year and this blog is a portal through which to view the behind-the-scenes goings on.

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3 Responses to “Picture Perfect: The Fashion Show Photo Shoot”

  1. Rick Green says:

    Thanks for including us – what a fun/great photo shoot! So much creativity of all kinds in one space…it was bursting! Can’t wait for the show!

  2. William Cane says:

    Great photos! We at manhattanmakeovers.com are convinced that photography like this is the best way to capture the ever-changing fashion scene.

  3. [...] If you’re curious about the photo shoot, check out the coverage of last year’s shoot. [...]