CCAD’s Fashion Show Goes Primetime

April 21st, 2010 by Wordpress Administrator
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By Melissa Ricksecker

“Oh, and did I mention that I am making a TV show?”

filming the photo shoot

Filming the fashion photoshoot

Now that the photo shoot is over and the GORGEOUS fashion show catalog is on press, this has been my new standard punch line when responding to those who dare to ask me what’s up these days. It usually gets the desired response: raised eyebrows, and a moment of disbelief followed by, “A TV show?”

Yep. We are producing a 30-minute TV show featuring highlights from the fashion show. It will premier on May 15 at 7 p.m. on Channel 10, our local CBS affiliate.

You can watch it!

Of course it begins with a story and a bunch of people.

We’ve wanted to do a broadcast TV show about the fashion show for a few years now. We’ve gone through proposals and plans before. But this year our friends at 10TV came through with an amazing gift: as presenting sponsor of the fashion show, they donated the air time for the TV show to be broadcast twice on 10TV—in a really good time slot—then twice on ONN, and also arranged for the show to be available on Time Warner On Demand after that—even if you don’t know the TV broadcast biz, you have to realize that’s HUGE.

They also teamed us up with a great multimedia production company, MediaSource, who is doing all the heavy lifting on the production side. Of course there’s a whole team of pros working on this. We have been getting together since January to plan the scripting and interviews, and plot out how the story will flow. Of course everything is timed down to the nanosecond. This vignette here, two minutes; transition; cut to commercial.

filming photosoot

Capturing B-Roll

We’ve done interviews, shot b-roll (for those who aren’t video jargon literate b-roll is the stuff that runs with music or a voiceover to give the piece flavor). Hours of b-roll are shot so just the right bits and pieces can be put together to create a story.

Again the story.  So what is the story of the fashion show? We didn’t want to just run footage of the runway show (although it is pretty spectacular!); we wanted to tell a story that is about CCAD, the students, the cool stuff that goes on here, and of course, how the fashion show comes together.

A tall order in 30 minutes of broadcast time.

The folks at MediaSource are now are culling through the hours of footage already shot, and creating cool animated transitions and opening graphics based on the designers sketches. Next week we put together the vignettes, and as much of the show that we can in advance of the May 8 event. There we’ll have multiple cameras capturing the great moments on the runway and backstage, to tell the story of the excitement and glamour of the event.

The week leading up to the broadcast is when the magic that comes from countless hours of work and amazing amounts of talent all come together to make what I’m calling Fash-WOW!

Mark your calendar, set your DVR for 7 p.m. on May 15. You won’t want to miss this.

See the May 8 fashion show live. There are still a few tickets available; we are close to sold out so don’t delay).


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The CCAD Fashion Show is an annual fundraising event that showcases the talent of graduating Columbus College of Art & Design Fashion Design Seniors. This popular event sells out every year and this blog is a portal through which to view the behind-the-scenes goings on.

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