Student Promotes Local Company on East Coast Tour

September 9th, 2010 by CCAD News
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Although she’s a junior at CCAD, Kylie King spent part of her summer on an East Coast road trip touring cities that are home to Ivy League universities.

As a model for Gilly Hicks, King and two male models were filmed and photographed over seven days in Philadelphia, New York and Boston. Between filming and photo shoots the models handed out free ‘down-undies’ and gift cards as part of a campaign to market the brand and to put faces and characters behind Gilly Hicks’ image. The retailer is a subsidiary of Abercrombie & Fitch.

King, a Fine Arts major (class of 2012), began working at A&F in 2008 and has been featured in employee-education photo shoots and back-to-school fashion shows, among other projects.

To see photos of the Off Campus Ivy League Tour go to Gilly Hick’s Facebook profile.

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