Senior Fine Arts major Jerrica A. Fields was announced as the winner of the Diamond Cellar’s jewelry design competition today. She will receive $1,000 towards the manufacture of her submitted design, which will be showcased at the 2011 CCAD Fashion Show and at the 2011 Designer’s Gala at the Diamond Cellar’s Sawmill Road store. The competition was developed as a result of a longstanding relationship between CCAD and the Diamond Cellar.
Fields’ “Signature” bracelet design, along with the designs by her fourteen classmates in instructor Kelly Malec-Kosak’s jewelry design course, was critiqued by world-famous designers Michael Bondanza, Steven Lagos, Charles Krypell and Christopher Slowinski of Christopher Designs as well as by the Diamond Cellar’s in-house staff of designers.
“Overall, our judges were all very impressed with the presentations the students put together,” said Jen Walker, marketing director of the Diamond Cellar Companies. “They loved the creativity and were very impressed with the level of talent shown in the renderings. Our judges looked for a level of ‘wear-ability’ or ‘sale-ability,’ asking themselves, ‘would someone want to buy this piece?’ We are thrilled to have been able to bring this real-world experience to the jewelry design students at CCAD.”
As part of their ongoing relationship with the college, The Diamond Cellar has brought world-renowned designers David Yurman and Stephen Webster to CCAD’s campus, where they offered career advice to students and critiqued their designs. The company also provided jewelry for the raffle at the 2010 Senior Fashion Show.
“The Diamond Cellar continues to provide our students with the opportunity to meet and learn from experienced professionals who are not only fantastic mentors but giants in the world of jewelry,” said CCAD Vice President for Institutional Advancement Stephanie Hightower. “In return, we offer them a first-hand look at the up-and-coming talent that comes from CCAD. This competition is yet another testament to the success of our relationship.”
This competition is a component of CCAD’s Business Partnership Program, which allows business leaders to share their unique expertise, time, and financial resources with students through real-world classroom projects. Students teams conduct market research and analysis, then work to create design solutions. Previous projects include the redesign of a newspaper masthead, package design for a new fragrance, and creation of fashion swimwear.
Find out how CCAD alumna and Diamond Cellar jeweler Christine Cooper Hill helped make this opportunity possible in our News Blog. Want to catch a glimpse at Fields’ design in person? Check out the 2011 Senior Fashion Show.
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