CCAD’s Viewbook Honored in HOW Magazine

March 2nd, 2011 by Amanda Fondriest
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CCAD's Viewbook is honored with a merit award in the March issue of HOW Magazine.

CCAD’s collaborative project with Columbus-based branding agency Ologie was recognized recently when the college’s Viewbook was honored by HOW magazine’s 2011 International Design Awards, garnering a merit award. The piece and its award are featured in the March 2011 issue.

The relationship between Ologie and CCAD’s in-house Design Group was featured in the fall 2010 issue of IMAGE Magazine. “Students worked for many hours with staff members from the college and from Ologie, enriching their professional development while still in school. ‘As the students were doing their work, they were presenting their concepts to senior-level staff, which might not have happened in a regular internship at a design firm,’ says Creative Director Lindsay Kronmiller. Students develop the communication skills needed to articulate their concepts and are taught to understand client needs. Well prepared to bridge the gap between school and the professional world, most Design Group alumni are employed within three months of graduation.”

“’When prospective students, parents, and the general public encounter our materials, they are seeing student work,” said Kronmiller. ‘It is a great testament to the talent and ability of our students.’”

Owned by board of trustee member and alumna Bev Bethge (CCAD 1982-1986), Ologie is an award-winning branding agency that serves national and international clients. Ologie’s mission is to build brands that are clear, compelling, and consistent so they will be better known, better understood, and completely unique.

Another collaborative piece, “Think. Do.” received a silver ADDY award and a merit award from HOW magazine. Read more here.

Read the entire IMAGE story here.

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