CCAD Students Create Focus for ScottsMiracle-Gro Company Offices

January 12th, 2012 by Katlin McNally
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The first-place student design team with executives from Scotts LawnService

In a recent collaboration with ScottsMiracleGro Company a group of CCAD students competed to design an interior focal point for the company’s corporate offices.

The objective of the project was to design an artistic covering for 22 stone pillars that are a part of Scotts’ interior structure. The coverings needed to reflect the ScottsMiracleGro Company brand and also provide a wayfinding tool for employees and visitors.

Assistant professors Dawson Kellogg and Julie Abijanac (CCAD 1992) led the project involving the Studio Professions class.

Each student presented a concept to the professors. The original 37 designs were then narrowed down to 15.

Tiffany Peoples, the vice president of global innovation at Scotts, evaluated these 15 designs and selected the top six designs to move on to the next round.

The top six designers each became the artistic director of a team that they selected to work on a final design and presentation.

The final round of judging included Peoples and Jim Lyski, the chief marketing officer of Scotts. Each student group presented its designs and ideas to the judges in an open presentation. Peoples and Lyski then chose and ranked the top three designs.

First prize went to a design entitled Elements of Nature created by Fine Arts juniors Devin Broadnax and Chris Pack; Advertising & Graphic Design senior Maggie Malloy; Advertising & Graphic Design junior Richard Coyne; and Fine Arts sophomore Yunji Choi.

“We loved the detail in this group; we look at these designs every day so we wanted them to be generally appealing, but have a sense of detail to keep them fresh,” said Lyski.

First place design being presented to Scotts executives

Second place went to Drawn from the Roots. This design concept was created by Fine Arts sophomores Jamie Turner, Emily Ruff, and Allie Raines; Fine Arts juniors Emily Cook and Alexandria Goeltzenleuchter; and Advertising & Graphic Design junior Ashley Lyon.

The third place design, Hands of Appreciation, was created by Fines Arts sophomores Kyle Franklin, Gabrielle Hirth, and Angela Ryu; Illustration seniors Alyssa Gottlieb and Hannah Mu; and Fine Arts junior Yezen Abusharkh.

Scotts is one of several community clients that CCAD has recently provided significant creative services for including, Easton Town Center, The Central Ohio Transit Authority, the Governor’s office, and Nationwide Insurance.

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