Professor of Liberal Arts George Felton’s essay, “How to Write a Great College Slogan,” will be featured in the 10th edition of Fields of Reading: Motives for Writing, along with other popular authors such as Tina Fey, John Berger, and Steven Pinker.
Fields of Reading contains work that ranges from individual essays to paired texts to casebooks that contain multiple readings on engaging topics and compelling issues. The new edition emphasizes the cross-curricular reading, thinking, and writing expected in college as it exposes students to key cultural conversations.
Felton teaches writing and copywriting and is the author of the textbook Advertising: Concept and Copy. His essays have appeared in The New York Times, Advertising Age, Newsweek, and The Wall Street Journal. His copywriting has been selected for Communication Arts, HOW, and Print magazines.
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