A Sneak Peek at the CCAD MindMarket

November 13th, 2012 by IMAGE Magazine
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CCAD MindMarket lobby, photo courtesy Danielle Ford (2013)

Architect Mitch Acock’s talents were benefiting CCAD well before he joined the college’s board of trustees in 2010—and his work with the CCAD Design Studios on Broad has been a centerpiece of his involvement. We caught up with him recently for a quick insider’s tour of the new CCAD MindMarket facility, for which he was the lead architect.

IMAGE: The key to this facility is how it brings together so many pockets of creativity from all over campus and creates one focused place for creative problem-solving. How does the design promote this synergy?

Mitch Acock (MA): We’ve incorporated a diversity of types of spaces, which allows for a wide variety of group collaboration formats as well as individual work areas. We’ve also made the spaces flexible for users, so they can “own” the space as they use it and shape it to their needs.

IMAGE: Is there a single feature that’s your favorite?

MA: The reception area. We made it big enough to also serve as a gallery space to show off, in video form, all the varied types of work that students at CCAD are involved in. To have the best examples of student work all in one space and on the corner of Broad and Cleveland is a great opportunity to show the quality and breadth of CCAD design work to the MindMarket’s visitors, patrons, and the larger Columbus design community—as well as to prospective students and their parents. It will be a cool space not only to be in, but also to engage with as a passerby on the street.

IMAGE: How have your ideas for this facility changed over time?

MA: The college’s compelling vision of both engaging the broader design community and stressing entrepreneurship made me focus more on how spaces can engage people that are not directly connected to CCAD. The location on Broad Street is perfect to serve as this kind of transition space between the necessarily sheltered world of academia and the outside world.

IMAGE: How does this project fit into your sense, as a board member, of CCAD’s longer-term goals and opportunities?

MA: It’s the cornerstone of CCAD’s effort to become more engaged in the broader design community. As the design economy continues to supplant the information economy as the big economic driver, the MindMarket will keep CCAD relevant and a leader in the broader cultural and economic marketplaces.

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Published in print twice a year, CCAD’s IMAGE magazine shares stories about our creative community, whether here in Columbus or around the world—what we’re doing, thinking, and planning next. The IMAGE blog brings those stories online for transmission at the click of a mouse.

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