CCAD Students Design Arnold Classic Merchandise

February 28th, 2013 by Katlin McNally
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Students looking over design options

CCAD students look over design options

The 2013 Arnold Sports Festival is celebrating its 25th anniversary in Columbus this weekend and it turned to students at Columbus College of Art & Design to design merchandise for the event.

Eight students participated in the 72-hour charrette through the CCAD MindMarket’s DesignLab.

Participating students included: Advertising & Graphic Design juniors Evan Symonds, Ian Li Cissel Tan, and Jonathan Yukek; seniors Ezra Hone, Nicole Londeree, and Trevor Payne; Illustration junior Alexis Schuknecht; and senior Dylan Shuman.

“We all worked in the same room within the MindMarket,” Schuknecht said. “It was nice since we were able to bounce ideas off each other and hang our designs up around the room and get feedback as we worked. It truly mimicked a professional, real-world challenge.”

After finishing the designs students presented to Tom Sabatino, a representative from the Arnold Festival, CCAD MindMarket Director Cynthia Gravino, and instructor Jim Johnson.

Awards were originally given to Payne for first place, Schuknecht for second, and Hone and Tan tied for third place.

The four award-winning designs will be developed to go on T-shirts to sell at the expo and possibly be placed on other merchandise including stickers and posters.

Sabatino enjoyed the designs so much he decided he reward the students’ work by offering additional prizes for the design that receives the most orders from vendors and the design that sells the most overall during the festival.

“This is the fourth year we have worked with CCAD to design merchandise and the competitiveness of the students is what really impresses me every year,” Sabatino said. “We hope to continue to grow this relationship and work with the MindMarket again in the future.”

The students will also get a chance to meet with Arnold Schwarzenegger during a legends breakfast this weekend and will receive a letter of recommendation for their design work to put in their portfolios.

The CCAD MindMarket offers several creative services formats through the DesignLab, from charrettes, which are intense 54-to-72 hour design challenges, to class projects lasting 16 weeks, to partnerships, which can be longer and recruit the broadest variety of CCAD students, faculty, and staff.

Hone is a native of Columbus, OH and attended Groveport Madison High School; Howard is from Mount Vernon, OH and attended Mount Vernon High School; Londeree is from Columbus, OH and attended Worthington Kilbourne High School; Payne is from Cincinnati and attended Princeton High School; Schuknecht is a native of Saginaw, MI and attended Heritage High School; Symonds is from Lima, Ohio and attended Shawnee Senior High School; Tan is from Singapore; and Yukek is from Cleveland and attended Valley Forge High School.

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