Last semester, CCAD honors students created One, a one-day pop-up store on campus. This semester the students are at it again with FORTHMADE and they are partnering with Easton Town Center to bring the one-day store to the outdoor shopping center located in Columbus, OH.
The honors Developing Retail class is a project-based class led by adjunct faculty Marcia Tabler.
“It has been really interesting to watch the creative juices flow,” Tabler said. “There is so much satisfaction in seeing these students create something of their own from the ground up, and watching the natural ebb and flow of designers as they work as part of a team.”
The nine students handled everything from the marketing strategy, including the promotional photography and video, to the store design. Details such as branding the shopping bags, price tags, and even hangers were not overlooked.
Students involved in the execution of FORTHMADE are Advertising & Graphic Design seniors Alex Laniosz and Lillie Templeton, junior Haley Fischer, and sophomore Qisha Kendy; Cinematic Arts juniors Amanda Hess and Richard Smith; Fashion Design senior Ryun Harrison and junior Lauren Colbert; Illustration sophomore Phong Nguyen; and Industrial Design senior Meara Swiler.
The class sent a request campuswide for students to submit their work to be judged and possibly sold in the store. The response was overwhelming, which wasn’t surprising considering last semester’s store sold more than 70 percent of its inventory. Submissions ranged from clothing to jewelry to prints and everything in between. One thing that is certain is that the products available will all be CCAD-designed, handcrafted, and one-of-a-kind.
“Our ultimate goal is to have this project be self-funded,” Tabler said. “All the profits from this store will go to the next class’s retail store project, and hopefully this can become an ongoing tradition here at CCAD.”
Easton Town Center generously donated space for the store. The class will take advantage of the large theater that once housed Shadowbox Live.
“At Easton, we’re always looking to present new ideas,” said Beau Anderson, the executive vice president for asset performance of Steiner + Associates. “We’ve enjoyed a wonderful relationship with CCAD, and the pop-up shop seemed like a logical way to extend our partnership while offering our customers unique, locally designed apparel and accessories. This will be a shop of discovery, and we cannot wait to see what the students offer in this space and how they will approach the visual merchandising.”
FORTHMADE will be in business May 4, 1–9 p.m., at 160 Easton Town Center, Columbus, OH.
Colbert is from Westerville, OH, and attended Saint Francis De Sales High School; Fischer is from Lawrence, KS, and attended Lawrence High School; Harrison is from Alpharetta, GA, and attended Alpharetta High School; Hess is from Columbus, OH, and attended American School of Technology; Kendy is from Jakarta, Indonesia, and attended Jakarta International School; Laniosz is from Willowbrook, IL, and attended Hinsdale South High School; Nguyen is from Germantown, MD, and attended Mansfield High School; Smith is from Blacklick, OH, and attended Licking Heights High School; Swiler is from Maumee, OH, and attended Trinity High School; and Templeton is from Wadesboro, NC, and was home schooled.
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