Professor Publishes Advertising Book

October 2nd, 2013 by Amanda Pierce
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“Advertising: Concept and Copy” by George Felton

The third edition of  Liberal Arts Professor George Felton’s book Advertising: Concept and Copy was recently published by W.W. Norton.

The book explores the conceptual strategies behind developing persuasive and effective advertising.

Felton teaches writing and copywriting at CCAD.

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