Professor’s Advertising Book Published in Chinese

December 4th, 2013 by Amanda Pierce
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"Advertising: Concept and Copy" by George Felton (published in Chinese)

“Advertising: Concept and Copy” by George Felton (published in Chinese)

The second edition of Liberal Arts Professor George Felton’s book Advertising: Concept and Copy was published in Chinese by the Publishing House of Electronics Industry in Beijing, China.

The book explores conceptual strategies for developing effective advertising.

Felton teaches writing and copywriting at CCAD.

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