America’s oldest Harley Davidson motorcycle dealer now has fresh new merchandise thanks to a group of CCAD students.
The project was facilitated by CCAD’s MindMarket, which brought together a team of students to tackle the design challenge—a new line of T-shirts for local dealer A.D. Farrow Co Harley Davidson.
“We wanted to seek out students for this project because we wanted to gain a fresh perspective about our brand from them,” said Bob Althoff, dealer principal at A.D. Farrow Co. Harley Davidson. “It was refreshing. They saw our brand in a way that maybe we had not yet explored.”
Armed with inspiration from the company’s Columbus roots and 101 years of history, eight students collaborated with Althoff and the company’s marketing department on the brainstorming process.
Participating students included Advertising & Graphic Design senior Ezra Hone from Columbus, OH (Groveport-Madison Senior High School), Advertising & Graphic Design senior Heidy Dianakurniawan from Philadelphia, PA (Horace Howard Furness High School), Fashion Design senior Jamell Harris from Whitehall, OH (Whitehall-Yearling High School), Industrial Design senior Casi Douglas from North Canton, OH (Hoover High School), Advertising & Graphic Design senior Jaren Maddock from Columbus, OH, Illustration junior Alexis Schuknecht from Saginaw, MI (Heritage High School), Animation sophomore Chi-Ling Chu from Houston, TX, and Industrial Design sophomore Darrek Robertson from Westerville, OH.
After researching and sketching ideas, each student presented the company with a first look at their individual designs. Five artists were selected to move into the second phase and after another round of refining concepts and making presentations, the final 10 designs were selected.
The five students selected to complete final designs were Heidi Dianakurniawan, Casi Douglas, Ezra Hone, Jarren Maddock, and Alexis Shuknecht.
The shirts debuted on Dec. 7 in two A.D. Farrow Co. locations, The Shop at NorthStar in Sunbury, OH, and Downtown Columbus.
Tags: A.D. Farrow Co., advertising & graphic design, Alexis Schuknecht, animation, Casi Douglas, Chi-ling Chu, class of 2014, class of 2015, class of 2016, Columbus OH, Darrek Robertson, Ezra Hone, Fashion Design, Groveport Madison High School, Harley Davidson, Heidy Dianakurniawan, Heritage High School, Hoover High School, Horace Howard Furness High School, Houston TX, illustration, Industrial Design, Jamell Harris, Jarren Maddock, MindMarket, North Canton OH, Northwestern High School, Philadelphia PA, Saginaw MI, student news, Whitehall OH, Whitehall-Yearling High School
News about Columbus College of Art & Design, including the accomplishments of CCAD alumni, faculty, staff, and students.