Most people don’t think of an art college as an economic driver for a community, but James E. Kunk begs to differ. Kunk, regional president of Huntington Bank and treasurer of CCAD‘s board of trustees, believes that CCAD has made Columbus a more vibrant, diverse, and interesting place to live and work, which are all key elements for building a strong economy.

Since 1988, Huntington has made significant investments in CCAD to help create facilities and common spaces, making the campus more attractive for student life and business opportunities. These include contributions to CCAD’s Design Studios on Broad and the Loann Crane Center for Design.

“CCAD has created a true campus setting that engages and enhances the community,” says Kunk. “They’ve also transformed the area around the campus, creating a distinct art district on the fringes of downtown Columbus.”

Huntington’s most recent investment was the lead gift in support of the college’s new MindMarket, a creative hub where students and alumni will engage with entrepreneurs and the business world (search “MindMarket” on the CCAD blog for more about the MindMarket initiative). This generous donation further reflects the bank’s commitment to economic development and education in Columbus.

“CCAD’s MindMarket is a transformational program that will continue to position the college as a cutting-edge leader,” says Kunk. “It will provide students with real-world business education from industry experts, all while preparing them to enter the workforce upon graduation. Whether it’s a team of designers developing websites and company portals or the next wave of fashion to hit the runways, students can learn about business development and processes in real time.”

Huntington has also provided individual opportunities for CCAD artists and designers. In 2011 the bank sought out local artist and CCAD alumna Kirsten Bowen (Illustration 1989) to create a painting to augment Huntington Bank’s “Welcome” brand positioning. The painting, which was featured at the 2011 CCAD Senior Fashion Show, is currently displayed on the executive floor of Huntington’s headquarters in downtown Columbus.

In addition to the painting, Huntington leveraged Bowen’s artistic skills to create a scarf design for the bank’s colleague career apparel line. The result has received great feedback from Huntington associates for adding a fun and stylish piece to their work wardrobe.

“There has always been a prejudice that you can’t make a living as an artist,” says Bowen. “Having strong partnerships with businesses like Huntington Bank provides students and alumni with opportunities and helps us shake our bohemian reputation.”

Huntington also employs CCAD graduates in a variety of capacities from branding and advertising to developing its web presence, allowing the bank to engage with its customers both online and offline in creative ways.

“Huntington is an advocate for what CCAD is creating,” says Kunk. “The college is a true catalyst for Columbus’s creative class, and we are proud to be partners with such a driving force in our community.”

MindMarket will soon be located in Design Studios on Broad. Photo: Kelsey McClellan (CCAD 2012)

The first component of CCAD’s transformational MindMarket initiative is starting up this spring.

While all three parts of the new CCAD MindMarket program—a business incubator, a project center, and a thought lab—will formally launch this fall, the business incubator started a pilot phase in February. Two “beta participants” are benefiting from the incubator’s services at reduced rates in exchange for providing in-depth feedback to CCAD about what they need and how the incubator can best provide it.

Ultimately, the incubator will house up to eight resident participants in newly renovated, highly visible facilities on the first floor of CCAD’s Design Studios on Broad. (A limited number of non-resident members will also be served.)

Each participant will have an individual workspace, as well as access to meeting rooms, basic office equipment, and administrative support. While planning and construction for those spaces proceeds, beta participants are working with financial, legal, and marketing mentors just down the block in the Loann Crane Center for Design.

Entrepreneurial partners such as TechColumbus and the Columbus State Small Business Development Center are also available as needed.

CCAD alumni were identified as a logical place to look for potential beta participants, and they were notified in December 2011 about the opportunity. More than 40 applications poured in from diverse creative professionals including fine artists, fashion designers, photographers, and art educators.

In the end, two participants were selected. We’re proud to welcome them into their new roles and excited to see their businesses and the CCAD MindMarket incubator grow—together.

element Ag

Jamie Dicus at work. Photo: Lian Dziura (CCAD 2012)

Jamie Dicus vividly remembers her first foray into serious jewelry making outside of her CCAD coursework. An aunt agreed to make a completely custom quilt for her—but not for free.

“The deal was that I would have to make her the value of the quilt, $700 or $800, of jewelry in return,” Dicus says. It didn’t stop there. She recalls, “Then my brother and his wife wanted wedding rings. And then I did a CCAD Art Sale—I had a tiny corner of my friend’s booth. I think I made my first non-family-member sale there.”

Dicus, who earned her BFA in Fine Arts in 2007, has steadily built that first CCAD Art Sale transaction into a loyal customer base. She didn’t pause for a second after graduation.

“You have to have a plan and get into it immediately,” she says. “You think it’s hard to be in school, but now it’s all up to you. And you have to figure out how to pay for it.”

She gradually assembled all the necessary equipment for a studio, while developing one particularly popular design into a fuller body of work. She named her business element Ag, after the periodic table’s symbol for silver.

Now that she’s poised to enter the incubator program, a different member of her family is the key influence.

“My dad is an entrepreneur and has been all my life. I’ve seen him have many businesses fail and succeed,” she says. “I love the idea of being your own boss and taking pride in what you do. It’s incredibly difficult, but the rewards outweigh the rest.”

Fulcrum Creatives

Principals Liz Samuelson and Jason Moore (CCAD 1996) of Fulcrum Creatives. Photo: Danielle Ford (CCAD 2013)

Founded in 2002 as Fulcrum Design Corps by Jamison Pack and CCAD alumnus Jason Moore (Ad/Graph 1996), Fulcrum Creatives gained its current name in 2010, when it entered into partnership with Liz Samuelson, formerly of Genuine Creative. Fulcrum has always had a close bond with CCAD; at the moment, there are two CCAD student interns and one full-time employee who is an alumna (Sami Nummi, Ad/Graph 2011).

Offering a broad range of creative services, Fulcrum’s business model focuses on a triple bottom line of people, planet, and profit.

“Our one-liner is ‘we create, elevate, and sustain organizations that positively impact their community,’” says Samuelson. The incubator will allow Fulcrum to develop an idea that expands that model. It arose out of the company’s ongoing success.

“[As our business grew] we noticed that we had started working with clients who were bigger. We also realized it was a bummer to have to say no to grassroots clients who were doing some of the most important work in our community,” Samuelson says.

The result was Fulcrum’s incubator proposal: a program called Seesaw Squad that will use a multidisciplinary group of undergraduate art and design students to do identity and design work for clients with lesser budgets.

“There’s no one I know of in Ohio that’s doing anything like this,” says Samuelson. “The most valuable aspect of it is the opportunity for younger students to engage with the Columbus community and help make it a better place. Design can do good; creativity can do good.” For more, visit fulcrumcreatives.com.

First MindMarket Visitor Confirmed

We’re excited to announce the CCAD MindMarket’s inaugural visiting lecturer: Internationally renowned design thinking and management expert Roger Martin will speak on campus Friday, September 28. Best known in design circles for his book The Design of Business: Why Design Thinking is the Next Competitive Advantage, Martin was named in 2010 as one of the 27 most influential designers in the world and in 2011 as the sixth top management thinker in the world. The evening will kick off with a reception at 4:30. More details will follow, but mark your calendars now!

During Family Weekend & Homecoming, alumni got a tour of the raw space that will soon house the MindMarket.

Columbus College of Art & Design is in the early stages of a new endeavor that will change how the college engages its students and alumni with entrepreneurship and the business world.

The program, called the CCAD MindMarket, will have many facets including business partnerships, charrettes, and a business incubator—which is about to enter its beta phase with a few alumni.

Only offered to CCAD alumni and students, the business incubator will assist entrepreneurs in launching their start-up companies by providing space and services that a new business owner might not otherwise have access to.

“The business incubator is designed to provide a comprehensive resource center for small, start-up businesses aimed at accelerating growth and increasing the business’s potential for long-term success by leveraging the resources at CCAD,”  said Cynthia Gravino, executive director of the MindMarket initiative. “We are able to provide physical space, basic office equipment, and office support for a fraction of what these tenants would pay if they tried to do this on their own.”

“More importantly, we will be providing our incubator tenants mentorship opportunities with industry experts, seasoned entrepreneurial artists and designers, as well as important links to the entrepreneurial community.  By having an incubator on campus, our tenants will not only have a home-base within our creative community—they will also have the opportunity to engage and embrace the energy and shared learning that is created by working with other creative start-ups and professionals. They can bounce ideas off of each other, as well as tap into the talent that is on campus.”

Incubator tenants will also have access to a network of professionals in areas outside the scope of art and design that are imperative to the success of a start-up, such as accountants and lawyers who can provide the expertise needed to navigate issues like business filings, intellectual property protection, and tax liability.

Eventually the MindMarket and its incubator program will be housed on the ground floor of Design Studios on Broad. While renovations continue on that space, the college is recruiting a select few alumni to engage in a beta test of the program to be housed in the Loann Crane Center for Design.

An email was recently sent to alumni announcing the opportunity. More than 40 alumni responded. Applications will be evaluated through December with the expectation that two beta tenants will move into their office space in early January.

During the beta phase each participant will be provided with a cubical-office space, access to meeting rooms, a computer, internet access, fax, copier, access to support personnel, and access to CCAD’s entrepreneurial support network and partners, such as TechColumbus and the Columbus State Small Business Development Center.

Since the full range of services will not be available during the beta phase, participants will be given reduced rates for their participation.  Once the full program is launched, all tenants will pay the same fees.

“By doing a beta run we can see how the program works as it is currently modeled, and we can adjust as needed,” said Gravino. “We can identify services that should be added or those that, perhaps, are not necessary.”

The incubator program is just one part of the MindMarket. Career Services is working closely with Vice President of Academic Affairs Kevin Conlon to develop curriculum that will dovetail into MindMarket-run business partnerships. In addition, plans include the development of charrettes, which will allow students to work with organizations on short-term design challenges.

“The goal,” said Gravino, “is to arm our graduates with the business savvy they need as creative professionals. Anyone who applies themselves can learn sound businesses practices. The same cannot be said of creativity—and that is what our alumni and students bring to the boardroom table.”