Group at ADDY awards, from left to right: Vice President for Academic Affairs Kevin Conlon, James Lutz, Lillie Templeton, and Alex Laniosz.

The ADDYs, organized by the American Advertising Federation, are the advertising industry’s largest, most competitive competition, and during the recent 2012 ADDY award ceremony in Columbus, OH, CCAD talent was well represented.

Seven Advertising & Graphic Design seniors won awards. Lillie Templeton received a Best of Show and a Gold award for her integrated campaign Ball Jars—Off the Shelf; Ali Prater received two Gold for her Epson Ink Cartridge packaging and her Teavana catalog; Zayne Parmiter won a Silver for his Flour Child packaging; Robert Trautman won a Silver for his Lark & Key Branding stationary; Taylor Vogel won a Silver for his Ikea app; Alex Laniosz won a Silver for the Balls’ jars ad, and Jessica Alley won a Silver for her integrated campaign for the United States Postal Service.

Ologie, founded by alumna Bev Bethge, won a total of 24 awards: one Judge’s Choice, seven Gold, and 16 Silver. A number of these awards were for community work, including work completed with CCAD on admissions collateral and the Senior Fashion Show lookbook.

Advertising & Graphic Design alumnus Greg Beck (CCAD 2009) was part of the team at Longstride, a local motion graphics company that grabbed a Gold award in the category of Public Service, Audio/Visual for its Ronald McDonald House Charities of Central Ohio campaign.

The ADDYs receive more than 50,000 entries nationwide through local ADDY competitions. Leading work is rewarded with Gold and Silver awards, and top honors are Judge’s Choice and Best of Show. Gold winners qualify for the AAF Fifth District ADDY competition, where entries from Ohio, Kentucky, and West Virginia compete.

The Columbus chapter of the American Advertising Federation (AFF) represents more than 100 member companies. AAF works to enhance the professional development of its members, while increasing recognition for the advertising industry and giving back to the local community.

Alley is from Baltimore, OH, and attended Bloom-Carroll High School; Laniosz is from Willowbrook, IL, and attended Hinsdale South High School; Parmiter is from Marietta, OH, and attended Marietta Senior High School; Prater is from Hilliard, OH, and attended Hilliard Darby High School; Templeton is from of Wadesboro, NC; Trautman is from Niles, OH; and Vogel is from Mason, OH, and attended William Mason High School.

Ologie created a suite of materials that show that a CCAD degree is anything but impractical.

It’s been a whirlwind six months for CCAD’s admission staff. They welcomed an energetic new director, launched an aggressive series of additional events, and unveiled an exciting suite of fresh recruitment materials—the result:  A notable uptick in applications submitted well before the Feb. 15 priority deadline.

“It’s exciting,” said Densil Porteous, director of admissions, about the rise in applicants. “We tried some new things, and people really responded to them. That is always gratifying.”

Porteous joined CCAD in August and hit the ground running. An early initiative of the office, which Porteous embraced, was the development of a series of new on-campus events called CCAD Discovery Days.

“We had a good problem. Routinely we were seeing that our on-campus admissions events were coming in well over capacity,” said Porteous. “We realized that a large number of prospective students wanted opportunities to engage with the college and so we developed an additional series of events that also included opportunities to discover our city, Columbus, as well as our campus.”

Not only were the new events a huge success but the existing events continue to register to capacity.

Another addition to the admissions tool kit was a new suite of recruitment materials.

“One of our challenges was overcoming the myth of the starving artist,” explained Robin Hepler, CCAD’s director of Marketing & Communications. “The tricky part is showing how an art and design college is a good investment without diluting the creative part of what we do. We need to speak to the practical and the artistic sides of students and parents.”

To help CCAD with this challenge the college engaged Ologie , a nationally recognized branding company owned and operated by alumna Bev Bethge.

In a recent posting Ologie described their approach: “In response, Ologie developed an integrated campaign with several pieces: an eye-catching poster for generating leads, a kit for introducing CCAD to art teachers and guidance counselors, and an oversized viewbook for following up with prospects. The viewbook included a glossary with some 60 potential careers for graduates, making it clear that a CCAD degree is anything but impractical.”

“Ologie gave us several new tools to use,” said Hepler. “One of the things I love most is how they play with our name—taking us beyond Columbus College of Art & Design in a way that is playful and a little quirky.”

Whether prospects responded to the new events or the idea of being part of “Columbus College of Loving What You Do” they responded.

“Not only have we seen more applications, we’ve been really impressed by the quality of work in the portfolios we’ve been reviewing,” said Porteous. “I think the next few weeks are going to be especially exciting as we come up on our Feb. 15 priority deadline. Students who apply by this date will get priority consideration not only for admission, but also for scholarships. It’s going to be a very busy two weeks.”

Learn more about applying to CCAD here. The college is hosting its next CCAD Discovery Days event on Saturday, April 13 (which is also the date for the CCAD Art Fair).

CCAD took home three awards from CSCA's Creative Best Awards

It’s been quite a design awards season for Columbus College of Art & Design, especially for the college’s Design Group—a student-staffed, in-house design agency.

Columbus Society of Communicating Arts held it’s annual Creative Best awards on Nov. 17 and CCAD was well represented. Several local agencies that employ CCAD alumni took home coveted awards, including EdgeCase, which won an Award of Excellence in the Interactive category  for JRubyConf.com which was designed by 2011 grad Justine Arreche. Pallavi Sen, a fine arts senior, took home two merit awards from the Student category.

CCAD’s Design Group earned a Best in Category award in the Motion Design category for its Happy New Year video. The winning team included Media Studies major (and last year’s Outstanding Senior) Taehee Lee (CCAD 2011) who came up with the concept and directed the video; videographer, media studies junior Alex Trimpe, CCAD Creative Director Lindsay Kronmiller, and Editorial Director Laura Bidwa.

CCAD’s partnership with local brand agency Ologie on the Masters of Design, Senior Fashion Show event collateral earned both organizations Awards of Excellence in the Print category for the invitation and the show catalog. The winning team was comprised of, from CCAD, Arreche, Bidwa, Danielle Deley (CCAD, Advertising & Graphic Design, 2011), Kronmiller,  and Simone Noronha (CCAD, Advertising & Graphic Design, 2011) and from Ologie, Andy Hayes and Kelly Ruoff.

“These projects not only showcase our student work to the outside world, but also allow our students to build the relationships and business experience that will place them above the rest upon graduation,” said Kronmiller.

CCAD’s Fashion Show print collateral also earned awards from American Graphic Design,  which awarded CCAD four certificates of excellence for branding initiatives, including print and environmental graphics.

In addition to the Fashion Show invitation, the college received awards for the Art Walk (environmental graphic’s in CCAD’s Canzani Center),  the Viewbook, and a positioning piece, titled Think. Do.

Both the Viewbook and the Fashion Show invite were done through the collaboration with Ologie, which is owned by board of trustee member and alumna Bev Bethge (CCAD 1982-1986). The company is an award-winning branding agency that serves national and international clients. The Design Group students worked closely with the agency to complete both pieces gaining mentorship while producing award-winning print materials.

The Art Walk panels were  designed by Design Group, with the help of Chute Gerdeman, another award-winning strategic brand and design firm in Columbus (which also took home awards from CSCA on Thursday).

“’When prospective students, parents, and the general public encounter our materials, they are seeing student work,” said Kronmiller. “It is a great testament to the talent and ability of our students.”

The American Graphic Design Awards are open to all businesses and partnerships in the graphic design community. There were more than 8,000 entries and only 15 percent were then recognized with an Awards Certificate of Excellence.

Judges for the CSCA Creative Best awards were Brigitta Bungard, assistant creative director at the Museum of Modern Arts in-house design studio in NYC; Joe Marianek, associate partner at Pentagram, an international design consultancy; and Ken Visocky O’Grady, an associate professor at Kent State University.

Thanks to title sponsor Limted Brands Foundation & supporting sponsor Davis Foundation

6:30 p.m.

Very soon our first guests will begin to arrive. I just took a quick walk through of Design Studios on Broad and the big tent. In the “back stage” area all is organized chaos as the models go through hair and make-up. But the front of the house is, for just a moment, pristine and serene.

It’s beautiful.

Every year I am in awe at how all this comes together, and I am reminded of all of the amazing organizations and individuals that make it happen.

This year’s title sponsor is Limited Brands Foundation. Their significant support not only brings this event to life, but ensures that the real purpose of the night is realized—raising money for scholarships. They are joined by our supporting sponsor the William H. Davis, Dorothy M. Davis and William C. Davis Foundation.

As our Designer Ticket guests arrive they will go into an exclusive VIP pre-party thanks to the generosity of Co-Sponsors Justice and Nationwide. They will also enjoy some special perks including a high-end raffle item provided by in-kind sponsor Diamond Cellar.

Serene.

After a few cocktails, all of the guests will gather in the tent for the main event—Masters of Design, the 2011 Senior Fashion Show. And, this is an appropriate time to note our fantastic runway sponsor, EXPRESS.

Following the runway show, all guests are invited to the après-runway dance party sponsored by alive! And as guests leave (much later!) everyone will take home a gorgeous fashion-magazine-style catalog sponsored by Abercrombie & Fitch and created with in-kind sponsor Ologie. Designer Ticket holders will also go home with a bottle of Icon, the signature scent custom blended by in-kind sponsor Mukha Custom Cosmetics just for our event.

In keeping with our theme tonight we also have several couture sponsors: Huntington Bank , Macy’s, R.G. Barry/Dearfoams, State Auto Insurance Companies, and Wells Fargo Insurance Services USA, Inc.

An event is made great by the details and many of these come to us via in-kind sponsors. In addition to the companies I just mentioned,  AKADA Hair Salon joins Mukha in providing hair and makeup for our models; Lasting Impressions Event Rentals  and Live Technologies, Inc., give us that fashion week feel; Cameron Mitchell Catering has created an amazing menu (as always); Heidelberg Distributing Company and Pepsi-Cola Bottling of Columbus join Middle West Spirits in keeping us refreshed—dancing is thirsty work—and FRESH French Floral Boutique brings the ambiance; Scott Cunningham did the amazing photography you will see in the catalog; Rainer Ziehm is our spectacular VJ; and Donatos Pizza made sure our designers, models, and crew were fed during the 5-hour tech rehearsal.

It’s also important to remember that for the last six months our media sponsors, Capital Style, CD101 at 102.5, Radio One, and Fashion Wire Press, have helped us get the word out and sell tickets.

Finally I have to give a shout out to our host committee. They commit themselves to making sure we sell the tickets we need to sell to generate scholarships.

Chairs: George & Danielle Skestos;  Christie Angel & Otto Beatty III, Connie Leal Ballenger, Trudy & Earl Bartley, Pam & Jack Beeler, Bev Bethge, Teresa & Brian Biernat, Kimberly A. Blackwell, W. Daniel Cordray, Mark Corna, Loann W. Crane, Toni M. Cunningham, Bev Darwin, Phaedra & Michael Edwards, Karen & Michael Fiorile, Gigi & Sam Fried, Joy & Mike Gonsiorowski, Patricia R. Hatler & Howard A. Coffin, Joan Hill, Alexis Jacobs, Tad & Nancy Jeffrey, Patty & Jerry Jurgensen, Matt Kallner & Kelly Carter, Gale King, Stephanie & Adam Lewin, Peg Mativi & Donald Dick, Tim Maurer & Sanito Mendoza, Veda Nami, Joel Pizzuti ,Jane & Rich Ramsey, Kara & Scott Razek, Jamie & Bill Reinbolt, Jody & Jeff Scheiman, Eda & David Schottenstein, Thekla Shackelford, Chris & Jacqueline Snell, Jen Walker, Arlene & Michael Weiss, Lyn Williams, and Ed & Ellen Yen.

(And, yes we sold out)

Very soon 700 plus people will enjoy what these supporters have helped to build. And generations of future students will realize their creative potential thanks to the scholarship funds raised tonight.

Thank you, everyone!

I think I see our first guests arriving …

Collaborative project "Think. Do." won two advertising awards recently.

CCAD’s collaborative project with Columbus-based branding agency Ologie was recognized recently when the college’s “Think. Do.” piece received two advertising awards.

“Think. Do.” received a silver award in the ADDY Awards Competition, a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

The piece was also recognized and honored by HOW magazine’s 2011 International Design Awards, garnering a merit award, which is featured in the March 2011 issue.

Owned by board of trustee member and alumna Bev Bethge (CCAD 1982-1986), Ologie is an award-winning branding agency that serves national and international clients. Ologie’s mission is to build brands that are clear, compelling, and consistent so they will be better known, better understood, and completely unique.

Ologie won a total of fourteen ADDY Awards in AAF District 5 for its engagement with CCAD, Capital University, Houghton College, Nationwide Insurance, and Purdue University.

Learn more about the collaboration between CCAD and Ologie in the 2010 spring and fall issues of IMAGE magazine.

Click here to see a video version of the publication.

Image from www.kaylarischdesign.com

Materials created by CCAD students, staff and alumni fetched nine awards of merit and excellence at Creative Best 2010, an annual recognition of outstanding communication arts in central Ohio.

Works lauded by three judges for Columbus Society of Communicating Arts (CSCA) include CCAD’s Viewbook, produced by the college’s student Design Group and creative director Lindsay Kronmiller with Ologie, the branding agency founded by alumna Bev Bethge (CCAD, ’82-’86), and Think.Do., a short video created by Oligie for the college. Both pieces earned awards of merit.

Merit awards in the professional category went to two CCAD students. Danielle Deley, a senior in Advertising & Graphic Design, was recognized for the t-shirts series she created to promote CCAD’s Saturday Morning Art Classes program. Abeer Sleiman, a Media Studies senior, was honored for the campaign Those Picked Last. Sleiman also received an award of excellence for an identity campaign (be thirty six) and an award of merit for an AMC Romance Channel bumper.

Other students who left CSCA’s party with awards of merit include Emily Shirk, a senior in Advertising & Graphic Design, for branding work for Cutler’s; Jordan Edwards, an Ad & Graphic Design senior, for Oreck: Listen to your Floors; and alumna Kayla Risch (CCAD, ’10) for Pets Without Parents.

Image from www.josephcanzani.com

The Joseph V. Canzani website for CCAD is getting much-deserved attention. It recently received a One Show Award of Merit (in the interactive competition) and it already has a Webby.

Launched in 2008 as both a tribute to former CCAD President Joe Canzani and as a direct appeal to involve alumni in CCAD’s Creative Drive campaign, the site was designed by Ologie, whose chief creative officer is Bev Bethge (CCAD, ’82-’86).

Go to www.josephcanzani.com to see and hear several ‘Thoughts from Joe’ segments and to share a sentiment.