The first-place student design team with executives from Scotts LawnService

In a recent collaboration with ScottsMiracleGro Company a group of CCAD students competed to design an interior focal point for the company’s corporate offices.

The objective of the project was to design an artistic covering for 22 stone pillars that are a part of Scotts’ interior structure. The coverings needed to reflect the ScottsMiracleGro Company brand and also provide a wayfinding tool for employees and visitors.

Assistant professors Dawson Kellogg and Julie Abijanac (CCAD 1992) led the project involving the Studio Professions class.

Each student presented a concept to the professors. The original 37 designs were then narrowed down to 15.

Tiffany Peoples, the vice president of global innovation at Scotts, evaluated these 15 designs and selected the top six designs to move on to the next round.

The top six designers each became the artistic director of a team that they selected to work on a final design and presentation.

The final round of judging included Peoples and Jim Lyski, the chief marketing officer of Scotts. Each student group presented its designs and ideas to the judges in an open presentation. Peoples and Lyski then chose and ranked the top three designs.

First prize went to a design entitled Elements of Nature created by Fine Arts juniors Devin Broadnax and Chris Pack; Advertising & Graphic Design senior Maggie Malloy; Advertising & Graphic Design junior Richard Coyne; and Fine Arts sophomore Yunji Choi.

“We loved the detail in this group; we look at these designs every day so we wanted them to be generally appealing, but have a sense of detail to keep them fresh,” said Lyski.

First place design being presented to Scotts executives

Second place went to Drawn from the Roots. This design concept was created by Fine Arts sophomores Jamie Turner, Emily Ruff, and Allie Raines; Fine Arts juniors Emily Cook and Alexandria Goeltzenleuchter; and Advertising & Graphic Design junior Ashley Lyon.

The third place design, Hands of Appreciation, was created by Fines Arts sophomores Kyle Franklin, Gabrielle Hirth, and Angela Ryu; Illustration seniors Alyssa Gottlieb and Hannah Mu; and Fine Arts junior Yezen Abusharkh.

Scotts is one of several community clients that CCAD has recently provided significant creative services for including, Easton Town Center, The Central Ohio Transit Authority, the Governor’s office, and Nationwide Insurance.

Members of the 1492 project sit to discuss project goals

CCAD’s collaboration in two innovative entrepreneurial events this fall has lead to a rich new appreciation of the importance of creative thinking in business development.

Startup Weekend Columbus took place Oct. 7–9, 2011 on CCAD campus. In its fifth year, it was the first time this 54-hour program was hosted on CCAD’s campus.

The program, which normally draws students, entrepreneurs, and venture capitalists, had a new edge by including the creative class.

“Through Startup Weekend our students got an accelerated and intense sense of any number of considerations that impact business decisions and in turn impact design. They got to see how design contributes to business and how business influences design and how together, a company becomes more successful and their stories more impactful,” commented Cynthia Gravino, director of career services.

The program helped emphasize how closely related the creative and business processes have become.

“The weekend was not just another class exercise for students,”said Gravino. “This is a real-world experience that they can take with them as they launch their careers.”

Ten CCAD students participated in Startup Weekend Columbus, including honors students, Chavilah Bennett (senior, Advertising & Graphic Design), Lillie Templeton (junior, Advertising & Graphic Design), and Hilary Sroufe (junior, Advertising & Graphic Design); and Yiangos Panayiotou (junior, Illustration), Vincent Smigiel (sophomore, Advertising & Graphic Design), Abby Staley (freshman), Manuel Austin (sophomore, Media Studies), Michael Kroptavich (junior, Advertising & Graphic Advertising), Nikhil Nigade (freshman, Advertising & Graphic Design), Danielle Williams (sophomore, Advertising & Graphic Design), and Devin Broadnax (junior, Fine Arts).

The students worked closely with the 16 teams launching their business plans. Creatives and techies worked together to execute a successful start-up.

At the end of the weekend three of the 16 teams were chosen as the best concepts presented. They included, Source Match, DemandZilla, and UserTOS.

Similiar in some ways, 1492 is a program that accelerates the creation of start-ups in a couple of months as opposed to what would normally take a couple of years. The program is a collaborative effort among TechColumbus, Columbus State Community College, and CCAD, with support from the Ohio Third Frontier and includes money for the chosen projects.

Out of 162 applicants, 10 companies were chosen to present their ideas to a panel of judges on Wednesday, Oct. 21. Out of the 10, five were chosen to participate in an 11-week coaching program on CCAD’s campus. They will each receive a $20,000 grant and will launch a product or service in mid Jan. 2012, following the program.

The five companies selected for the 1492 program this year were Azoti.com, Capstone Innovations, Churchsys.com, hungerly LLC, and Infinum Education LLC

Azoti will serve local farmers, dairies, fisheries, distributors, co-ops, farmer’s markets and artisans by providing demand aggregation services, program management and a host of CRM solutions.

Capstone Innovations has designed and patented an adaptable interlocking pallet system made up of identical units.

Churchsys is a software service (SaaS) developed to manage all aspects of operating a church or any other institution with patrons.

hungerly LLC is a location-based mobile marketing, analytics, sales, and loyalty platform built with street truck and cart vendors in mind.

Infinum Education has developed Aviso, which allows students and instructors to collaboratively drive both student and institutional success.

During the 11-week training the start-ups cover everything from financial advice to meetings with business mentors, and brainstorming sessions on how to achieve their desired goals and results.

In addition to these training programs, the start-ups will be able to utilize a CCAD intern. The intern will be with them through the duration of the program and their initial launch.

Support from participating organization, professionals, peers, and CCAD’s creative talent ensure the participating companies with a successful product launch.