The garment on the left is from Rachel Kaplan's collection, inspired by Georgia O'Keeffe and Umberto Boccioni. Chavilah Bennett used the fashion shoot photo to recontsruct a work of art inspired by Georgia O'Keeffe's painting “Red Canna."

When the music is pounding and the models are strutting down the runway—each bringing forth a delightful new surprise—it is easy to only see the fashion design talent at the CCAD Senior Fashion Show.

So, each year we like to take a moment and call attention to all of the other creative minds that make our extraordinary fundraiser such a memorable experience.

One piece in particular, the lookbook, lasts well beyond that one adrenaline-fueled night. CCAD students have always played a significant role in developing the book, but this year that role was increased. The book not only showcases the design talent of our fashion students, but it also showcases the talent of our photographers, graphic designers, fine artists, and illustrators—not just in its production but in the rich content seen on each page.

“The fashion designers took their inspiration from 2D and 3D artists. To showcase that inspiration, we took the idea of deconstruction and reconstruction to highlight more forms of art and design at CCAD,” said CCAD Creative Director Lindsay Kronmiller as she described the concept for this year’s fashion show lookbook.

The team that developed the concept for the lookbook, the invites, and did the design work, from left Isabella Hidalgo, Aaron Roberts, Walker Crane, and Isuri Merenchi Hewage

“We took photos of the models wearing the designs on backgrounds that make it appear that the fashion is being ‘unpacked’ for a gallery show,” explained Kronmiller. “We then gave those photos to artists, designers, and illustrators and had them reconstruct each photo into a piece of art that was inspired by the original 2D and/or 3D artist—thus creating an ‘exhibition book’ of CCAD work focused around this year’s fashion thesis projects.”

While guests of the event will appreciate the beautiful book as they wait for the main event to start, the book’s shelf life lasts quite a bit longer. For the next year the admissions office will include the fashion lookbook in packets to prospective students and bring it with them to college fairs.

“This has become a signature piece for the college,” said Robin Hepler, director of marketing and communications at CCAD. “It started as a program just for the event, but we found that prospective students considering CCAD were fascinated by it and inevitably wanted a copy to keep. So, each year we’ve improved the content and ordered more quantities turning it into a regular piece in our recruitment packet. This year we’ve gone even further to ensure the book showcases the breadth of diverse talent at CCAD, while still being true to its original purpose.”

CCAD’s Design Group is an in-house design firm staffed by students and directed by Kronmiller. The team that developed the concept for the lookbook, the invites, and did the design work, included Advertising & Graphic Design seniors, Isabella Hidalgo and Aaron Roberts; Illustration senior Isuri Merenchi Hewage; and Advertising & Graphic Design junior Walker Crane.

Lookbook photographers, from left, Danielle Ford, Xandre King, Kelsey McClellan, Lian Dziura, Nicole Miller, and Marcus Morris.

The visual content for the lookbook was also all student generated. The photographs were taken by CCAD students (and an alumnus) during a daylong photo shoot that involved several sets  in CCAD’s massive photography studio space. Photography majors on the shoot, included seniors Lian Dziura, Xandre King, Kelsey McClellan, and Nicole Miller; junior Danielle Ford, and 2011 alumnus Marcus Morris.

The ‘reconstructed artwork’ was completed by the following students and alumni: Justine Arreche (Advertising & Graphic Design 2011), Chavilah Bennett (Advertising & Graphic Design 2012), Danielle Deley (Advertising & Graphic Design 2011), Pei Yin Chen (Photography 2011), Crane,  Dziura, Ford,  Andy Hayes (Advertising & Graphic Design 2001), Merenchi Hewage, Hidalgo,  Matthew Houston (Illustration 2012), Alex Lanisoz (Advertising & Graphic Design 2013),  Brian Liston (Media Studies 2012),  McClellan, Nathan Moser (Fine Arts 2012),  Simone Noronha (Advertising & Graphic Design 2011), Emily Rickard (Fine Arts 2010), Madison Schneider (Advertising & Graphic Design 2012), Pallavi Sen (Fine Arts 2011) Dillon Sirimongkhon (Illustration 2011), and Miles Tsang (Illustration 2012).

Videographers, from left, Alex Trimpe and Tom Hoying

Adding to the creative mix, CCAD tapped local branding agency Ologie to provide creative consultation and mentorship for the students as they worked on this massive undertaking.

While the lookbook has become a signature piece, it’s not the only student produced work that will be seen the night of the event (and beyond). Media Studies majors Tom Hoying (sophomore) and Alex Trimpe (senior) have been filming the lookbook design process and will be filming the entirety of the event to develop promotional materials for 2013. They also worked with local videographer Ryan Sweeney to develop a piece that will run prior to the runway show.

If you have your tickets be sure to remember to pick up a lookbook to see what all the fuss is about. If you don’t have tickets, we’ll do our best to post as many student-generated photos as we can the night of the show for your vicarious enjoyment.

CCAD took home three awards from CSCA's Creative Best Awards

It’s been quite a design awards season for Columbus College of Art & Design, especially for the college’s Design Group—a student-staffed, in-house design agency.

Columbus Society of Communicating Arts held it’s annual Creative Best awards on Nov. 17 and CCAD was well represented. Several local agencies that employ CCAD alumni took home coveted awards, including EdgeCase, which won an Award of Excellence in the Interactive category  for JRubyConf.com which was designed by 2011 grad Justine Arreche. Pallavi Sen, a fine arts senior, took home two merit awards from the Student category.

CCAD’s Design Group earned a Best in Category award in the Motion Design category for its Happy New Year video. The winning team included Media Studies major (and last year’s Outstanding Senior) Taehee Lee (CCAD 2011) who came up with the concept and directed the video; videographer, media studies junior Alex Trimpe, CCAD Creative Director Lindsay Kronmiller, and Editorial Director Laura Bidwa.

CCAD’s partnership with local brand agency Ologie on the Masters of Design, Senior Fashion Show event collateral earned both organizations Awards of Excellence in the Print category for the invitation and the show catalog. The winning team was comprised of, from CCAD, Arreche, Bidwa, Danielle Deley (CCAD, Advertising & Graphic Design, 2011), Kronmiller,  and Simone Noronha (CCAD, Advertising & Graphic Design, 2011) and from Ologie, Andy Hayes and Kelly Ruoff.

“These projects not only showcase our student work to the outside world, but also allow our students to build the relationships and business experience that will place them above the rest upon graduation,” said Kronmiller.

CCAD’s Fashion Show print collateral also earned awards from American Graphic Design,  which awarded CCAD four certificates of excellence for branding initiatives, including print and environmental graphics.

In addition to the Fashion Show invitation, the college received awards for the Art Walk (environmental graphic’s in CCAD’s Canzani Center),  the Viewbook, and a positioning piece, titled Think. Do.

Both the Viewbook and the Fashion Show invite were done through the collaboration with Ologie, which is owned by board of trustee member and alumna Bev Bethge (CCAD 1982-1986). The company is an award-winning branding agency that serves national and international clients. The Design Group students worked closely with the agency to complete both pieces gaining mentorship while producing award-winning print materials.

The Art Walk panels were  designed by Design Group, with the help of Chute Gerdeman, another award-winning strategic brand and design firm in Columbus (which also took home awards from CSCA on Thursday).

“’When prospective students, parents, and the general public encounter our materials, they are seeing student work,” said Kronmiller. “It is a great testament to the talent and ability of our students.”

The American Graphic Design Awards are open to all businesses and partnerships in the graphic design community. There were more than 8,000 entries and only 15 percent were then recognized with an Awards Certificate of Excellence.

Judges for the CSCA Creative Best awards were Brigitta Bungard, assistant creative director at the Museum of Modern Arts in-house design studio in NYC; Joe Marianek, associate partner at Pentagram, an international design consultancy; and Ken Visocky O’Grady, an associate professor at Kent State University.

Justine Arreche (Advertising & Graphic Design, ’11) and Molly Savage (Fine Arts, ’12) have filled the rental property with their own creations, collections and friends’ artwork. The roommates have even transformed one of the exposed brick walls that are iconic in German Village architecture into a brick-lined photo gallery.

Their creative work is featured in a recent newspaper article. To see their do-it-yourself style and to read the full article go to www.columbusalive.com.

Go to Arreche’s website to learn more about her art and design.