Ohio Governor John Kasich with winning design Aaron Roberts

CCAD-Designed Licenses and Plates Hit the Road

It was a pretty big deal when Gov. John Kasich asked CCAD to help design new driver’s licenses and license plates for the Ohio BMV. And ever since the selected designs were unveiled in November 2011, we’ve been itching to see them out in the real world.

Well, that time has come. The new driver’s license went into circulation in January, and the new plates are due to come into use as this magazine hits the mail. So watch the wallets, purses, and bumpers near you for clean, elegant new designs by CCAD’s very own Aaron Roberts (Advertising & Graphic Design 2012)!

Informal Critique Blooms on Campus

Want to get unvarnished opinions about your art? Ask your peers.

That’s the approach Fine Arts alum Erin McKenna (CCAD 2012) adopted for a student-driven critique program she started at CCAD.

During her junior year, she participated in the semester-long New York Studio Residency Program. “There were kids from all over the United States,” McKenna says. “Nobody knows anybody when you get there. We decided that on Wednesday nights we’d make dinner together and walk around the studios, giving critiques. It was at night, much more relaxing; there were no professors there. We listened to each other. I learned a lot; it was nice to have the perspective of a peer.”

McKenna liked the idea so much she brought it back to campus, organizing evening critique sessions for students during her senior year. Up to 30 participants, mainly Fine Arts majors with some from Illustration and Advertising & Graphic Design, visited studios. “I had a lot of people come up to me after they had their critique and say it was very helpful.”

“It’s still going on Wednesday nights and has even more people,” she says.

Animation students during Skype conversation

Animation Students Skype for Advice

For members of the Animation Student Collective at CCAD, professional advice is only a Skype away.

Skype, an Internet voice and video service, links the student animators to professionals, including CCAD alumni. Animation senior Rico Jackson, president and founder of the Animation Student Collective, explains: “Most of the professionals are in California because that’s where the animation industry is, the bulk of it. We can’t bring them to Ohio because that would cost entirely too much money.

“Instead, we Skype them.”

The group meets in Kinney Hall. Using a computer linked to a video projector, Jackson asks the guest animator questions; other students also can come up to the computer’s camera and pose questions as well.

Chris Oatley (CCAD 2001), a former Disney character designer who now runs an online art academy, held a session with students last semester. “Chris is a phenomenal speaker,” Jackson says.

Jackson hopes to have Skype sessions with three guests during spring semester. He says the sessions have an impact. “With Chris, a lot of people sent us messages or talked with us afterward. They said it was really inspirational. Students made some artwork right away because they were inspired.”

Students work in the MindMarket

Students Embark on Two-Year Project with Electronics Company

The CCAD MindMarket’s DesignLab is giving students the chance to dig into an extended design project with the advanced electronics company InPower.

“InPower reached out to CCAD after learning about some of the offerings CCAD has for Industrial Design,” says Cynthia Gravino, CCAD MindMarket director.  “We determined that a DesignLab partnership would best serve their needs and would provide a great hands-on opportunity for our students in a client-based project setting.”

Tom Gattis, dean of the School of Design Arts and chair of Industrial Design, stepped in to lead the project.

For the first semester (fall 2012) students conducted a comprehensive market, product, and competitive landscape analysis.

This spring, they’ll incorporate that research into a redesign of InPower’s product packaging.

InPower will continue to tap into CCAD talent throughout 2013­–2014, focusing on work to find new avenues for their products.

“As an engineering-based organization, InPower provided an opportunity to expand the types of companies we serve,” Gravino says.

“The only difference [from the real world] is we are doing it within the safe confines of the college,” Gattis says. “Students have expert guidance from faculty and can try a lot of things and really explore concepts that in a corporate setting would be a bit too risky.”

Science Chair’s Research Presented

CCAD Chair of Science Julie Posey has worked with Ohio State University’s Division of Infectious Diseases since 2010 to create a tracking profile for a specific strain of methicillin-resistant staphylococcus aureus (MRSA).

Posey’s research studied nearly 500 positive cases of MRSA.

The resulting paper, Development of Bio-informatics Research Network for Methicillin-resistant Staphylococcus Aureus (MRSA) Blood Stream Infections (BSI): A Multicenter Regional MRSA Surveillance Collaborative for Genotyping, Geocoding, and Data Collection for Outbreak Investigation, was presented by OSU researchers at the Infectious Disease Society of America conference last fall.

Alexa Carson’s holiday card design

’Twas the Season — for a Holiday Card Contest Winner

CCAD teamed up with the Columbus Partnership last year to create a new tradition — a holiday card design contest.

The Columbus Partnership is a nonprofit, membership-based organization of 49 CEOs from Columbus’ leading businesses and institutions. Its primary mission is to improve the economic vitality of the Columbus region.

“Partnering with CCAD was a great opportunity to support an incredible educational asset in our community and work with the creative student innovators of Columbus who help drive our economic growth,” said Stephen Lyons, vice president of member services and community engagement at the Partnership.

A jury reviewed 38 entries and selected Illustration senior Alexa Carson’s design.

Carson received a $1,000 cash prize, and the card, which included her name and contact info, was distributed to more than 3,000 Columbus Partnership clients and friends.

Fine Arts Faculty Member Keeps Active Practice

Danielle Julian Norton’s approach to artmaking? Two words: keep moving.

Norton, a 1999 Fine Arts alum and now an assistant professor of fine arts and graduate studies, is keeping up an almost dizzying itinerary of residencies and exhibitions in the United States and Europe.

This includes stints last fall at the Anderson Ranch Arts Center in Snowmass Village, CO, and last summer at I-Park in East Haddam, CT.

A year earlier, she did residencies at the Bemis Center for Contemporary Arts in Omaha, NE, and in Dresden, Germany, under the sponsorship of the Greater Columbus Arts Council.

Her exhibition schedule last year ranged from the Decorative Arts Center of Ohio in Lancaster to the Center for Fine Art Photography in Fort Collins, CO, to the Cynthia-Reeves Gallery at Art Miami. A show at Ohio Dominican University will have just closed as this magazine mails.

“To grow as an artist I feel it’s important to meet other artists and go outside my comfort zone.” Norton says. “Each time I go and meet a new art community and group of artists, it’s like a mini-graduate school; you learn new approaches to art-making.”

“I think it works well in the classroom,” she says. “I can give [students] real-world examples. A teacher should also be an active artist.”

Norton calls her work interdisciplinary, “a cross between sculpture, photography, and performance.”

Next on tap is I Forgot to Forget, a June 15 – July 20 exhibition she is curating at the Urban Arts Space of Ohio State University.

Students work on project for InPower through the CCAD MindMarket

It has only been about four months since the CCAD MindMarket officially launched and it is already flying strong.

The MindMarket opened in fall with ThoughtLab speaker Roger Martin and this spring will host internationally renowned retail design and branding expert Marc Gobé and his daughter, Gwenaelle Gobé.

Businesses have already tapped into CCAD talent through the MindMarket’s DesignLab. Companies range from a local electronics company InPower, Inc. to a charrette that just concluded with the Arnold Classic.

The MindMarket’s Incubator program currently has four participants taking advantage of the mentorship, business coaching, and professional services. While the Incubator tenants share a connection to CCAD, as they are alumni, their reasons for coming back vary.

Advertising & Graphic Design alumna Annie Weihrauch (CCAD 2003) started her first business in 2007, Modern Material. She eventually transitioned that graphic design-oriented company to include her love of fashion and accessories and renamed the company Rock & Royalty.

Students working in the CCAD MindMarket, photo courtesy Danielle Ford (2013)

Over the past several years, Weihrauch has been making and selling her jewelry and embellished apparel through her website and through local Columbus events. She is learning more about garment construction and buisness so she can create her own clothing line.

“I absolutely loved my time at CCAD,” Weihrauch said. “When I learned about CCAD’s MindMarket I realized it was exactly what I needed to move forward. There are a lot of other business programs out there, but they aren’t geared toward the creative mind. I am looking forward to the connections and programs provided by CCAD, while working with people who understand the importance of creative integrity.”

Weihrauch’s process at the MindMarket is just beginning. She plans on accessing mentoring, legal advice, business guidance, and using the fresh talent of CCAD students and facilities.

The legal counsel will assist her with tradmark issues she has encountered, and business mentors will help strengthen her business plan.

Illustration alumnus Anthony Weiler (CCAD 1994) started a freelance design career a few years ago, and by the end of his time in the incubator he hopes to launch a firm with a full-time design team.

Weiler’s company is IncredABLE Design. One of his current clients is Ohio State University’s IT Department

Weiler was introduced to CCAD’s MindMarket through an existing business mentor who highly recommended the incubator.

“Upon meeting with [CCAD MindMarket director] Cynthia Gravino I knew that this was going to be perfect for me and my company,” Weiler said. “I wanted a place where I can try new things out, not be afraid to make mistakes, and have access to the coaching that I needed and the facilities CCAD has to offer.”

“I am excited to see all the changes at the college since I graduated. CCAD and Columbus have a lot of energy, and are headed in the right directions with strong business focuses,” Weiler said.

Media Studies alumna Hazel Tarr (CCAD 2007) is the only current resident member of the Incubator. Her current company, Tarrka Studios, is an animation/motion picture/documentary studio.

Students working in the CCAD MindMarket, photo courtesy Danielle Ford (2013)

Tarrka Studios is dedicated to creating and producing original movies and programming that speak to the community and social consciousness as it relates to the well-being of children and pets.

“I wanted to transition my solo documentary studio to include animation,” Tarr said. “This program afforded me the opportunity to realize my dream. Having major costs such as building, equipment, and supplies and people like the interns through CCAD covered, makes the CCAD MindMarket Incubator program invaluable to anyone with a start-up or transitioning business.”

Tarr will use the business mentors available to help strengthen her business plan, and she will take advantage of the legal counsel available.

“Physically being located in my tenant space has also allowed Tarrka Studios to be introduced to various individuals within the Columbus community, thus garnering exposure for the studio and the various projects in production,” Tarr said.

Illustration alumna Maggy O’Reilly VanOrder (CCAD 2009) started O’Reilly Ink in 2007 by selling prints and drawings through Etsy, an online artisan shop.

VanOrder originally heard of the MindMarket Incubator when it was in its beta phase, through the CCAD Alumni Newsletter.

“I was going on one year of being unemployed and it seemed like a direct sign and too good to be true,” VanOrder said.

VanOrder didn’t participate in the beta program, but she kept informed as the year went on and is just now beginning to use and learn more about the services provided.

“This past December I realized I had really let go of my art and nearly lost the passion for it that I once had,” VanOrder said. “I didn’t work on selling with Etsy or seeking out freelance work, though I was now working full time again. I remembered the MindMarket and contacted Cynthia, and wouldn’t you know, they were looking for new interested people. It was perfect timing.

“I still feel like it’s a program that is just too perfect to pass up,” VanOrder said. “I definitely need a boost and someone to really push me. I also need access to someone with business sense and the resources that I wouldn’t have otherwise. I’m hoping to take my business to the level it needs to be at and eventually turn it into a full-time endeavor. I want it to be my passion and my life. By the end of my time with the CCAD MindMarket, I hope to be well my way to that self-made status, one of many founded here in Columbus, Ohio.”

Students work on project for InPower through the CCAD MindMarket

Students are tackling a big project with local advanced electronics company InPower through CCAD’s MindMarket.

“InPower reached out to CCAD after learning about some of the program offerings CCAD has for Industrial Design,” said Cynthia Gravino, CCAD MindMarket director.  “We had several meetings and determined a CCAD DesignLab partnership would best serve their needs and would provide a great hands-on opportunity for our students in a client-based project setting.”

Tom Gattis, dean of the School of Design Arts and chair of Industrial Design, stepped in to lead the student class.

“InPower originally came to us hoping to redesign the packaging for an existing product and look for some new market opportunities,” Gattis said. “We attacked it from a different point of view and realized we can do a lot more than just redesign a package.”

For the first semester (fall 2012) students conducted a comprehensive market, product, and competitive landscape analysis.

“We spent nearly the whole semester researching things like who the customers are, what motivated them to purchase, examining how the company was attacking the market and finding alternatives,” Gattis said. “The students did a tremendous amount of work and exceeded the client’s expectations.”

During the spring semester (2013) Gattis is leading the students in the physical redesign of the packaging based on the internal and external factors revealed by their research. They will explore design factors such as mood, color, typography, and texture to create the best branding and packaging for the company.

The partnership with InPower will extend throughout the next academic year, with the company tapping into CCAD talent to help discover new avenues for its products and its brand.

“One of the most interesting aspects of this partnership is that InPower is an engineering-based organization,” Gravino said. “This type of company is outside of the other industries we usually have a chance to work with and provided an opportunity to expand the types of companies we serve.”

The partnership allows students to experience a real-world situation with a client and product that are local and will use their ideas.

“This is as close as we can simulate to the real world; the only difference is we are doing it within the safe confines of the college,” Gattis said. “[Students] have expert guidance from faculty along the way, and they can take a lot of risk without the fear of getting fired or demoted. They are allowed within that context to try a lot of things and really explore concepts that in a corporate setting would be a bit too risky.”

The CCAD MindMarket offers several creative services formats through the DesignLab, from charrettes, which are intense 54-to-72 hour design challenges, to class projects lasting 16 weeks, to partnerships, which can be longer and recruit the broadest variety of CCAD students, faculty, and staff.