Alumnus Mark Riedy recently redesigned Budweiser's symbolic clydesdales.

Alumnus Mark Riedy (CCAD 1979) recently teamed up with creative firm Switch to redesign Budweiser’s logo. Through his employment at Scott Hull Associates, Riedy worked as illustrator designer on the project, developing and illustrating the classic logo.

“Whenever you are asked to work on a long-standing iconic image such as the Budweiser Clydesdales, the biggest challenge is striking a creative balance,” Riedy said in an interview on the company’s blog. “The art already has a name for itself. You want to add your own personal point of view while always considering the equity of the images that came before me.”

“The Budweiser Clydesdales are a symbol that is recognizable and loved by all ages,” Riedy continued. “The goal was to update the logo so that it would be more relevant and appealing to current Budweiser consumers.”

Scott Hull Asscoiates is owned by CCAD alumnus Scott Hull (CCAD 1977). In its 30 years of business, Scott Hull Associates have worked with more than 8,000 companies including Microsoft, Hasbro, Time magazine, Johnson & Johnson, and American Red Cross.

“We are helping companies understand the value of illustration and how to use it,” Hull said. “In a lot of cases, we can problem solve to get the strongest visual identity for that company. “

To learn more, visit the company’s website .

This post was included in the spring 2011 issue of IMAGE Magazine.