FORTHMADE is a pop-up store created by CCAD students; click above to watch the video.

Last semester, CCAD honors students created One, a one-day pop-up store on campus. This semester the students are at it again with FORTHMADE and they are partnering with Easton Town Center to bring the one-day store to the outdoor shopping center located in Columbus, OH.

The honors Developing Retail class is a project-based class led by adjunct faculty Marcia Tabler.

“It has been really interesting to watch the creative juices flow,” Tabler said. “There is so much satisfaction in seeing these students create something of their own from the ground up, and watching the natural ebb and flow of designers as they work as part of a team.”

The nine students handled everything from the marketing strategy, including the promotional photography and video, to the store design. Details such as branding the shopping bags, price tags, and even hangers were not overlooked.

Students involved in the execution of FORTHMADE are Advertising & Graphic Design seniors Alex Laniosz and Lillie Templeton, junior Haley Fischer, and sophomore Qisha Kendy; Cinematic Arts juniors Amanda Hess and Richard Smith; Fashion Design senior Ryun Harrison and junior Lauren Colbert; Illustration sophomore Phong Nguyen; and Industrial Design senior Meara Swiler.

The class sent a request campuswide for students to submit their work to be judged and possibly sold in the store. The response was overwhelming, which wasn’t surprising considering last semester’s store sold more than 70 percent of its inventory. Submissions ranged from clothing to jewelry to prints and everything in between. One thing that is certain is that the products available will all be CCAD-designed, handcrafted, and one-of-a-kind.

“Our ultimate goal is to have this project be self-funded,” Tabler said. “All the profits from this store will go to the next class’s retail store project, and hopefully this can become an ongoing tradition here at CCAD.”

Easton Town Center generously donated space for the store. The class will take advantage of the large theater that once housed Shadowbox Live.

“At Easton, we’re always looking to present new ideas,” said Beau Anderson, the executive vice president for asset performance of Steiner + Associates. “We’ve enjoyed a wonderful relationship with CCAD, and the pop-up shop seemed like a logical way to extend our partnership while offering our customers unique, locally designed apparel and accessories. This will be a shop of discovery, and we cannot wait to see what the students offer in this space and how they will approach the visual merchandising.”

FORTHMADE will be in business May 4, 1–9 p.m., at 160 Easton Town Center, Columbus, OH.

Colbert is from Westerville, OH, and attended Saint Francis De Sales High School; Fischer is from Lawrence, KS, and attended Lawrence High School; Harrison is from Alpharetta, GA, and attended Alpharetta High School; Hess is from Columbus, OH, and attended American School of Technology; Kendy is from Jakarta, Indonesia, and attended Jakarta International School; Laniosz is from Willowbrook, IL, and attended Hinsdale South High School; Nguyen is from Germantown, MD, and attended Mansfield High School; Smith is from Blacklick, OH, and attended Licking Heights High School; Swiler is from Maumee, OH, and attended Trinity High School; and Templeton is from Wadesboro, NC, and was home schooled.

Group at ADDY awards, from left to right: Vice President for Academic Affairs Kevin Conlon, James Lutz, Lillie Templeton, and Alex Laniosz.

The ADDYs, organized by the American Advertising Federation, are the advertising industry’s largest, most competitive competition, and during the recent 2012 ADDY award ceremony in Columbus, OH, CCAD talent was well represented.

Seven Advertising & Graphic Design seniors won awards. Lillie Templeton received a Best of Show and a Gold award for her integrated campaign Ball Jars—Off the Shelf; Ali Prater received two Gold for her Epson Ink Cartridge packaging and her Teavana catalog; Zayne Parmiter won a Silver for his Flour Child packaging; Robert Trautman won a Silver for his Lark & Key Branding stationary; Taylor Vogel won a Silver for his Ikea app; Alex Laniosz won a Silver for the Balls’ jars ad, and Jessica Alley won a Silver for her integrated campaign for the United States Postal Service.

Ologie, founded by alumna Bev Bethge, won a total of 24 awards: one Judge’s Choice, seven Gold, and 16 Silver. A number of these awards were for community work, including work completed with CCAD on admissions collateral and the Senior Fashion Show lookbook.

Advertising & Graphic Design alumnus Greg Beck (CCAD 2009) was part of the team at Longstride, a local motion graphics company that grabbed a Gold award in the category of Public Service, Audio/Visual for its Ronald McDonald House Charities of Central Ohio campaign.

The ADDYs receive more than 50,000 entries nationwide through local ADDY competitions. Leading work is rewarded with Gold and Silver awards, and top honors are Judge’s Choice and Best of Show. Gold winners qualify for the AAF Fifth District ADDY competition, where entries from Ohio, Kentucky, and West Virginia compete.

The Columbus chapter of the American Advertising Federation (AFF) represents more than 100 member companies. AAF works to enhance the professional development of its members, while increasing recognition for the advertising industry and giving back to the local community.

Alley is from Baltimore, OH, and attended Bloom-Carroll High School; Laniosz is from Willowbrook, IL, and attended Hinsdale South High School; Parmiter is from Marietta, OH, and attended Marietta Senior High School; Prater is from Hilliard, OH, and attended Hilliard Darby High School; Templeton is from of Wadesboro, NC; Trautman is from Niles, OH; and Vogel is from Mason, OH, and attended William Mason High School.