Foundations of Culture and Marketing, course
Instructor: Harlan Schottenstein
Dates/Times: Wednesdays, 1/16-5/10, 2013, 6:45 - 8:00 pm
Registration for this class has closed.
This course introduces students to the basic techniques involved in studying culture and communications so as to determine its behaviors and needs. Based on a case study model and with a focus on the interpretation of broad cultural and social movements that transcend current fads, this course will look at the ecology of the connections between cultural anthropology and marketing to reveal new opportunities. By studying the consumer in the context of their culture, observing their habits and lifestyles, artists and designers can focus their emphasis on innovations that are gleaned directly from consumer experiences and speak directly to their needs.