Alumnus Works with Famed Fashion Photographer, Launches Business

Alumnus Matthew Alexander worked on a feature for Prevention magazine and is developing a rental-studio business in Brooklyn.

It hasn’t taken photography alumnus Matthew Alexander (CCAD 2010) long to find a place in the NYC fashion photography scene. He recently worked with famed fashion photographer Gabrielle Revere and is now working to launch a photo studio.

Alexander worked with Revere during a shoot for a feature in Prevention Magazine.

“The most beneficial thing for me to see was how she interacts with the client and the models,” said Alexander. “Both of those are such important aspects of a photo shoot, which I think a lot of young photographers don't realize. The models and everyone else involved really feed off of the photographer’s energy. She was so enthusiastic and full of life, and you could see that positive energy in every frame.”

He continued, “The shoot was at Tribeca Skyline Studios in Manhattan which was a very cool experience in itself. They are one of the larger studio rental houses in NYC, so it was awesome to get to experience a larger production like that.”

And this experience will pay off in a big way since he is developing a business plan for a full-service rental house of his own.

“I feel like there is a niche gap in the market for a good full-service rental house that caters to established photographers, but also the dwindling budgets they are facing, especially in the editorial field. I chose Brooklyn to establish the business because most of the NYC photographers have moved over here since it's so trendy and cool now, but still cheaper than Manhattan. I am also looking to start the process of getting approved to offer school credit for interns, so that could be a great opportunity for a CCAD student looking for a NYC photo internship over summer break. We will also be using photo student interns from Pratt, NYU, RIT and more.”

Learn more about Alexander on his website.

And to see the next generation of fashion designer’s coming out of CCAD (or as we like to call them, "Matthew Alexander’s Future Clients"), check out the 2011 Senior Fashion Show.