2019 MDes Thesis Exhibition | Weeraya Jirawongwaris + Priya Metha
Canzani Center Auditorium
Friday, April 5–Sunday, April 28, 2019
Friday, April 5, 2019 | 6–9 p.m.
See the work of emerging artists and designers at the CCAD MFA & MDes Thesis Exhibition. For the first time, the show will include strategic and service design projects from MDes candidates. MFA candidate work spans a number of different media and genres, such as painting, sculpture, photography, design, video, illustration, and animation. The exhibition and reception are free and open to the public.
About the presentation:
Incontinence is both an emotional issue and a physical issue. Twenty-five million people suffer from incontinence, more women than men, but it is a rarely discussed issue. This project focuses on improving the product/service experience for the end users of incontinence products by providing opportunities to improve confidence, assurance, and dignity. Our background in human-centered design provides a lens that focuses on deep user needs, both functional and emotional. By using an empathy-based approach we want to uncover the opportunities for Cardinal Health to innovate in the current line of products and provide a recommendation to deliver a holistic idea that future products/services need to address.