CCAD Knows Retail | Future Forces: Designing for Retail’s Next Wave of Outspoken Consumers
Free and open to the public
America’s youth have always been the drivers of cultural change and consumer shifts, but today’s 14- to 24-year-olds, or what we are calling Gen Z, are pushing the limits of societal impact. These true digital natives are the technology adopters and social trendsetters that will drive retail innovation for the next 20 years, and at a pace much faster than the world is accustomed to. Join us in this webinar with Marcie Merriman, EY Americas Cultural Insights & Customer Strategy Lead, as she dives into what it will take for brands to meet the expectations of a youth grappling authenticity, enterprise and activism, and what this means for retail’s future innovators.