CCAD Knows Retail | Retainer Accounts: Why We Love Them
In this webinar Kathy Tedorski, MPS in Retail Design Advisory Board member and Design Director at Landor & Fitch, discusses retainers (accounts, not a dental apparatus!) and why we love them in this Zoom conversation.
L&F has been Dell’s retail design agency of record since 2008. That long-standing engagement is called a retainer account. We’ll talk about why that’s important to a gigantic company such as Dell, and what it does for grateful design firms like Landor & Fitch.
Featuring: Cecilia Eklund, Former Global Consumer Retail Marketing Manager at Dell, (Presently Sr. Global Product Marketing Manager at Essentium) and Kathy Tedorski, Design Director at Landor and Fitch.