The Power of Experience

Thursday, April 1, 2021 | noon–1 p.m.

United States

The Power of Experience

Jennifer Peterson, Steiner + Associates

Thursday, April 1 | Noon (EST)

The COVID-19 pandemic accelerated and amplified many retail trends and has left a powerful mandate in its wake: strike a chord with your customers, or your business will be irrelevant. The customer of 2021 wants emotional connection, to be uplifted, to be educated, and to be transported. Jennifer Peterson, Chief Executive, Easton at Steiner + Associates will discuss how brands that understand and harness that power of connection will be rewarded with loyalty and customer trust.