CCAD launches new evening workshops for professionals
COLUMBUS, Ohio — Columbus College of Art & Design’s Continuing & Professional Studies department is launching a series of new evening workshops for working professionals this spring.
The first two-part workshop will take place March 18 and 25 and will focus on teaching working professionals how to use disruptive collaboration in the workplace. The second workshop will take place April 15 and 22 and will focus on Creative Problem Solving for Corporate Leadership.
“You don’t have to be an artist or designer to think like one,” says Christine Hill, Director of Continuing & Professional Studies at CCAD. “These workshops will teach working professionals how the creative process can influence their own work — learning to drive innovation and change.”
“CCAD is committed to helping leaders in the Columbus business community experience how their own untapped creativity can help solve problems in day-to-day operations,” Hill says.
The first workshop will be led by Tom Gattis, Dean of CCAD’s School of Design Arts, and is aimed to help professionals in consumer packaged goods, engineering, finance, healthcare, insurance, nonprofits, and retail, among other industries. It is ideal for director-level employees and above.
The workshop, called Disruptive Collaboration, will include:
- persona development, or understanding your customer in order to develop good solutions
- customer journey mapping, or creating a visualization of the customers’ process (how they make decisions and get things accomplished)
- customer insights mapping, or a rapid prototyping tool that allows teams to build empathy and gain deeper insight of a group of users
- futures projection, which allows teams to develop a better understanding of what the future of the product or service holds and better predict potential solutions
“To be genuinely disruptive, you must understand your customers’ needs, wants, and desires better than your competitors,” Gattis says. “You can’t design a solution for a user without understanding how they think, what drives their decision making, and what shapes their personal purchase decisions.”
Disruptive Collaboration Workshop
March 18 & 25 | 6–9 p.m.
Registration: Jan. 15–March 11
Learn how to think like a designer in this two-part workshop on Monday, March 18, and Monday, March 25, from 6 to 9 p.m. at Columbus College of Art & Design. Tom Gattis, Dean of CCAD's School of Design Arts, will lead this collaborative workshop that will explore how to better understand customers and their journey to decision making, as well as opportunities for adding value to the customer experience. The event is the first in a series of evening workshops for professionals at CCAD. (The next two-part workshop takes place April 15 & 22.) Space is limited. Register at ccad.edu/workshops.
Creative Problem Solving for Corporate Leadership
April 15 & 22 | 6–9 p.m.
Registration: March 1–April 8
Learn how to lead by design in this two-part workshop on Monday, April 15, and Monday, April 22, from 6 to 9 p.m. at Columbus College of Art & Design. Sapna Singh, who heads CCAD's Business & Entrepreneurship department, will lead this workshop that will explore ways to structure organizations that encourage innovation. The event is part of a series of evening workshops for professionals at CCAD. Space is limited. Register at ccad.edu/workshops.
About Columbus College of Art & Design
Columbus College of Art & Design teaches undergraduate and graduate students in the midst of a thriving creative community in Columbus, Ohio. Founded in 1879, CCAD is one of the oldest private, nonprofit art and design colleges in the United States, and in 2019, the college is celebrating 140 years of creative excellence. CCAD offers 12 BFA programs and two master’s programs in art and design that produce graduates equipped to shape culture and business at the highest level. For more information, visit ccad.edu.
Above: Tom Gattis, Dean of the School of Design Arts at Columbus College of Art & Design, will lead a disruptive collaboration workshop for working professionals on Monday, March 18, and Monday, March 25, from 6 to 9 p.m. at CCAD. Learn more and register at ccad.edu/workshops. Photo by Ty Wright for Columbus College of Art & Design.
Additional high-res photos are available upon request.
Director of Public Relations